The LATAM group, through its cargo subsidiaries, concluded a historic season for Mother’s Day by leading the transportation of flowers from South America to the world for this celebration.
Over a period of 21 days, more than 24,000 tons of flowers were mobilized from Colombia and Ecuador, marking a 20% increase compared to the same period the previous year.
In response to the growing demand for flowers during this special celebration, the company has expanded its transportation capacity, providing a flexible offering tailored to the needs of its customers.
The LATAM group provided over 400 frequencies to transport around 552 million flowers to destinations such as South America, Europe, Australia, and the United States, with Miami being the main point of arrival with 370 landings during the season.
“The growth of this season is testament to the trust our customers place in us, as well as our long-term commitment to meeting their needs and those of this floriculture sector.
With over 300,000 jobs generated by floriculture in Colombia and Ecuador, we assume the enormous responsibility of transporting their flowers to global destinations in optimal conditions.
Our goal is for every person who receives one of these flowers to feel its freshness as if it were just cut on the farm where it was grown,” said Claudio Torres Faini, Commercial Director of South America at LATAM Cargo Chile.
On the Colombian side, more than 13,000 tons of flowers were transported on 222 flights departing from Bogotá and Medellín, including a variety of species such as roses, carnations, and chrysanthemums.
It is worth noting that in 2023, the LATAM group was responsible for transporting 40% of all flowers exported from Colombia to North America for the year, and following the success seen this season, it is expected that the results for 2024 will continue in the same vein.
Meanwhile, in Ecuador, the cargo operators have nearly doubled the amount of flowers transported compared to the same date the previous year.
In 189 departures from Quito, close to 11,000 tons of flowers were exported, mostly Ecuadorian roses.
The LATAM group’s commitment to working closely with its customers, suppliers, and airport teams to find alternatives that allow for the best service and care for this product has allowed them to continue growing as a relevant player in the floriculture sector in both countries, consolidating their position as a reliable and trusted partner for their customers.
