Saudia Cargo Expands Global Reach with New ‘Beyond’ Export Campaign Under Vision 2030
The airfreight division of Saudi Arabian Airlines, Saudia Cargo, has unveiled a new export-focused campaign aimed at expanding the Kingdom’s presence in global markets.
Titled ‘Beyond’, the initiative is part of Saudi Arabia’s broader Vision 2030 economic transformation strategy.
Launched in collaboration with the Saudi Export Development Authority and the ‘Saudi Made’ initiative, the campaign is designed to strengthen Saudi Arabia’s global trade position by opening new air cargo routes and supporting domestic industries in accessing international customers.
The campaign’s slogan, “From Saudi to the World, We Reach Beyond,” reflects Saudia Cargo’s commitment to connecting Saudi products with a broader global audience.
The company plans to utilize its robust logistics network to export a wide range of goods—from agricultural produce and dairy products to high-value commodities—to emerging markets such as Manila, Kuala Lumpur, Addis Ababa, Jakarta, and Cairo.
In a statement shared via social media, Saudia Cargo emphasized its dedication to helping local manufacturers, including small and medium-sized enterprises (SMEs), expand into new international markets.
The initiative follows a strong year for the airfreight carrier, which reported a 14% year-on-year increase in export volumes.
Building on this momentum, Saudia Cargo recently launched a new route to Zhengzhou, China, further enhancing its global connectivity.
Currently, Saudia Cargo serves approximately 100 airports and supports 250 customer destinations across four continents.
As a member of the SkyTeam Cargo Alliance, it benefits from access to 150 dedicated cargo destinations and nearly 800 passenger routes globally.
Operating a fleet of Boeing freighters, Saudia Cargo transports a diverse array of goods, including e-commerce shipments, pharmaceuticals, perishable items, hazardous materials, and high-value cargo.
The ‘Beyond’ campaign marks a significant milestone in Saudi Arabia’s ambition to become a competitive player in international trade, reinforcing the Kingdom’s commitment to economic diversification and sustainable growth.
